PUBLIC RELATIONS AND MARKETING INTERN

KNIGHT EADY SPORTS GROUP I August 2015 - January 2016

 

• ​Assist with media relations, including researching, pitching and scheduling interview opportunities.

• Managed Knight Eady social media platforms daily focusing on bringing applicable content to the group’s followers.

• Created AHSAA Super 7 Championship graphic designs for AHSAA social media platforms.

• Drafted social media content for AHSAA, Elevate the Stage and Lutzie 43.

• Developed and distributed press releases and media alerts that resulted in  coverage for clients in a range of sports industries.

 

BRANDING DIVISION

CAPSTONE AGENCY I August 2015 - December 2015

 

• Work in the student-run integrated communications firm composed of top students at The University of Alabama.

• Developed internal and external messaging for Capstone Agency and other clients.

• Conducted extensive research on the primary operations, products and services.

• Developed site-map and web content for the rebranding of Capstone Agency.

• Created core values reflecting the direction of the Capstone Agency.

 

MARKETING INTERN

FRESHWATER LAND TRUST I May 2015 - August 2015

 

• ​Created and implemented “I support #LandAid 2015 Because...” social media campaign for the 7th annual Land Aid 2015 Fundraiser.

• Secured sponsorships with Alabama Power, Vulcan Value Partners & other organizations in the Greater Birmingham Area.

• Updated the FWLT visual identity / brand with new graphic design work // brochures, one-sheets, info graphics & booklets.

• Assisted in coordinating the largest Land Aid Fundraiser in company history.

 

COMMUNICATION TEAM MEMBER

UNIVERSITY PROGRAMS I April 2014 - May 2015

 

• Initiated training and logistics program for new communications team members.

• Managed social media platforms which led to a 63% increase in media presence.

• Designed promotional fliers, posters and big screen promotions for student implemented events.

• Directed student-based focus groups for office advancement.